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What Is Black Rifle Coffee?

Black Rifle Coffee Logo

Black Rifle Coffee has been growing in popularity over recent years and there’s a reason why many people love the brand as well as the coffee. The company is veteran-owned and employs veterans to work for their brand. Supporting the members of the military that have served their country is what makes Black Rifle coffee so popular. 

Not only do they focus on employing veterans, but they also sell high-quality coffee sourced from popular coffee locations. They sell premium coffee and have a range of subscription and discount programs available for members. 

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What is Black Rifle Coffee?

Black Rifle Coffee is a veteran-owned company that produces premium coffee sourced from Brazil and Columbia. They are a US-based company with a focus on hiring veteran employees to support the serving US military members.

Black Rifle Coffee Company (BRCC) was created by former Green Beret Evan Hafer in December 2014. It started with an online coffee product called Freedom Roast which Hafer sold through an apparel website owned by his friend. 

Eventually, as his Freedom Roast attracted a number of customers, Hafer decided to launch his brand in which he sold coffee and accessories. They have an online direct-to-consumer coffee subscription service, gift card options, and options to purchase individual coffee beans.

They are located in Salt Lake City, Utah, United States, and all the members on the board are military veterans. In 2017, the company became known nationally when it pledged to employ 10,000 veterans. Later that year, BRCC expanded in Canada, which is led by CEO Darren Weeks.

Black Rifle Coffee Items

Black Rifle Coffee offers a variety of roasts from light roast coffee to extra dark roast coffee. Some popular options include:

  • Liberty Roast
  • Blackbeard’s Delight Roast
  • Coffee or Die Roast
  • Flying Elk Roast

Their coffee starts at $13.99 per 340 g pack. They also sell apparel and gear like coffee cups, mugs, t-shirts, tumblers, and more. 



What Does Black Rifle Coffee Support?

The main goal of Black Rifle Coffee Company is to support veterans and you can see it in the people that they employ which are mostly former military personnel. Black Rifle Company is also known to be pro-military, pro-gun, and pro-police. 

They launched their Buy A Bag, Give A Bag campaign in which every purchase of their limited Liberty Roast, they will send a coffee bag to active members of the military and first responders. This is part of BRCC’s goal to be able to donate more than 1 million cups of coffee by July to people in uniform. 

Is Black Rifle Coffee Good?

Black Rifle Coffee Company vowed to serve only premium coffee to people who love America. They source their coffee beans from Brazil which is the largest exporter of coffee in the world, and Columbia. These countries produce amazing coffee but the flavor also depends on the roasting.

For some who have tried Black Rifle Coffee, they said that their coffee is very strong and bitter, so if you’re the type of person who loves their coffee to give a strong kick, then you’d definitely love some of the options they have available. 

We tried a bag of Liberty Roast coffee beans and were pleasantly surprised at the taste. After grinding and brewing in a French Press, we enjoyed a strong aroma with hints of sweetness. Drinking the coffee black was smooth and strong, with sweet notes throughout. We recommend having it with half or one sugar to give it a bit more sweetness.

It depends on how you like your coffee, but Black Rifle Coffee has a selection of different coffee types to choose from, so you can definitely find the right type to suit your flavor profile. There are choices of medium roasts, dark roasts, and various coffees sourced from different countries.

Is Black Rifle Coffee Expensive?

Black Rifle Coffee is not very expensive and not very cheap. A standard bag of coffee could set you back around $14.99 which is a standard price for independent coffee coffees.

If you purchase coffee on a subscription or become a member, this price would be lower as you would receive discounts on every repeat order. Plus, with every purchase you make, you are helping to support military members and veterans.

Black Rifle Coffee Subscription Service

To personalize your coffee experience, Black Rifle Coffee has six steps before its coffee subscription is completed. First is that BRCC will ask you the number of people that would consume coffee, either in your household or your office. This is to ensure that the quantity chose is enough for everybody to enjoy.

The next option is the kind of coffee texture you prefer, whether you go for the ground coffee bean, whole coffee bean, or rounds. After you’ve chosen your coffee texture, they’ll have you choose the kind of roast you prefer, from their lightest coffee roast, Silencer Smooth, to their darkest roast, Murdered Out. 

Depending on how much coffee you can consume, you can choose to have up to 4 bags delivered to you and then choose how frequently you want your coffee to be delivered, either every 14 days, 21 days, 30 days, or every 60 days. Before you can check out, they’ll give you a rundown of what you chose. 

Don’t worry if you made a mistake, you don’t have to do the process all over again, you just need to click and edit your choices on the summary page. Once you’re done, just wait for your order to be shipped and delivered straight to your doorstep.

As BRCC’s way of saying thank you to the heroes in uniform, they’re giving out a 10% special discount in partnership with GovX. When you join Black Rifle Coffee Club, you’re sure to get fresh coffee delivered to you on schedule. Members of the club get exclusive discounts on products and shipping. 



Black Rifle Coffee Online Reviews

When the Black Rifle Coffee came into a discussion on Reddit, one Redditor said “Unpopular opinion, but I enjoy their coffee and also think that them donating to veteran/police organizations is awesome. They play the veteran card thing hard, but it does draw in revenue and bring jobs to real veterans, which is also nice. Just my $0.02.”

On Amazon, this is what an Amazon purchaser and consumer had to say about Black Rifle Coffee “As an avid, black coffee drinker, every morning, I can confirm, this is the best coffee I have ever had. Since switching to this coffee, my life is being narrated by Ronald Regan and Teddy Roosevelt…11/10 would recommend”.

Aside from our personal experience with Black Rifle Coffee, it would seem that the reviews are mostly positive and people seem to enjoy the taste of the coffee. Plus, for Americans, it’s a great way to show some support for the veterans. 

Final Thoughts

Black Rifle Coffee is a popular brand and with just their coffee alone, their beans are pretty good. If you love your coffee strong, then you should definitely try some. There is a range of different coffee roasts, subscription services, and other products that you can order on their website. With the addition of supporting veterans, we can highly recommend purchasing from Black Rifle Coffee.

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One thought on “What Is Black Rifle Coffee?
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